I'm a big fan of the Kirkland label at Costco. I've bought enough Kirkland stuff to be able to validate that it is not only good, but often better than the brand name equivalent and usually at a much, much cheaper price. You just don't pay for the brand and the logo cache.
And the good news is that Kirkland seems to be expanding its reach into new product categories. I recently picked up some shampoo that I think is great. Might not be good enough for my wife, but I think she uses it, too. I posted the other day about a positive review of Kirkland vodka which we can't buy in the Northwest because of the weird liquor laws here. I've also written about the pique polo shirts that are fantastic, though a friend told me recently that he went to buy one and they were all out. There you go!
I have tried Kirkland Napa Chardonnay and thought it was interesting. They are also selling a Shiraz. Depending on the product, you can probably count on paying as little has half or even less of what the brand name will cost.
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